Author: Paul Ormerod

Failure is a part of life, both in business and science, which is very much ignored in the business world, actually causing more failure. The book examines failure from three different aspects.

• a documentation of failure
• the subtle patterns found in the apparent disorder of failure
• the causes of failure

According to the author, understanding failure is more likely to lead to success than understanding success. Below is an excerpt that seems to sum up the author’s stance on failure.

I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, “How do I build a small firm for myself?” The answer seems obvious: “Buy a very large one and just wait.”

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Author: Glenn Reynolds

Glen Reynolds’, the voice behind instapundit.com, most recent book, is one of the most optimistic books I have come across in a long time. The book gives a big-picture view of how tachnology is making the little guy matter a lot more than he has in a long time.

Reynolds’ optimism is infecting. Any aspiring blogger, entrepreneur, or anyone starting out on their own, especially in the content-creation and online publishing areas, will be greatly inspired by this book. It’s a refreshingly positive outlook of the future.

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Author: Tom Asacker

I apoligize for not posting towards the end of last week. I have been sick for the last few days. But it’s a new week and we’ve got new books.

A Clear Eye for Branding focuses on debunking branding myths that permeate the business world. The author is a former strategic planner for GE, co-founder of a medical device company, and a well-know brand consultant and author.

The best decription of the ideas in the book I found is an excerpt from the book itself.

Behavorial economics have taught us that there is a lot more involved in a purchase decision than a simple price/benefit analysis… Feelings drive behaviour… Your ultimate business or organizational advantage lies in discovering your audiences desired feeling. And then, once discovered, to get creative and develop consistently positive experiences so your audience can bring those expected feelings to life.

The book focuses on the last part, how to create consistently positive experiences with your audience.

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