Author: Tom Asacker

I apoligize for not posting towards the end of last week. I have been sick for the last few days. But it’s a new week and we’ve got new books.

A Clear Eye for Branding focuses on debunking branding myths that permeate the business world. The author is a former strategic planner for GE, co-founder of a medical device company, and a well-know brand consultant and author.

The best decription of the ideas in the book I found is an excerpt from the book itself.

Behavorial economics have taught us that there is a lot more involved in a purchase decision than a simple price/benefit analysis… Feelings drive behaviour… Your ultimate business or organizational advantage lies in discovering your audiences desired feeling. And then, once discovered, to get creative and develop consistently positive experiences so your audience can bring those expected feelings to life.

The book focuses on the last part, how to create consistently positive experiences with your audience.

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