The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
24th March 2006 by Sean
| Author: John Battelle |
I have to admit that I am a bit of a google-phile. I like a lot of their products and a lot of the way they do business, so my overview may seem a bit positively biased. The book isn’t just a biography of the rise of Google though. It is more an examination of search, how it has changed our culture and uses Google (obviously) as the rat to study.
Battelle introduces a term he calls “Database of Intentions, which is the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture.” It is obvious in the book that Battelle is more interested in search in an anthropological sense more than Google itself, though a lion’s share of the book is focused on Google. He has a great blog about search that can be found here.
You can also get it on audiobook here.
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