15th March 2006 by Sean
| Author: Jeffrey Sachs |
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Though this isn’t a book about running a business, it is definitely a book about what the ends of business should be. Jeffrey Sachs, director of Columbia University’s Earth Institute, lays out a plan to eliminate serious poverty in the world by the year 2025. The basis of the plan is the level of ODA (Official Development Assistance) that developed country’s need to give to poorer countries. The book also chronicles more than 20 years of Sachs work with heads-of-state all over the world from his own perspective, which is what most piqued my interest to read it.
The End of Poverty has been accused by some as being “dangerously naive” and Sachs has a lot of critics in both the political and academic worlds, but it is compelling enough of a book and argument to warrant a look at. Oh and one more thing, Bono wrote the forward.


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31st January 2006 by Sean
| Author: Jim Collins |
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What Jim Collins’ site says:
Based on a five-year research project, Good to Great answers the question: “Can a good company become a great company, and, if so, how?” True to the rigorous research methodology and invigorating teaching style of Jim Collins, Good to Great teaches how even the dowdiest of companies can make the leap to outperform market leaders the likes of Coca-Cola, Intel, General Electric, and Merck.

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31st January 2006 by Sean
| Author: Guy Kawasaki |
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What Guy Kawasaki says:
This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.
The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.


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25th January 2006 by Sean
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